Hm. Well, the Burstein may not be available to read online.
I sort of understand his reasoning, but I ultimately disagree with it.
He goes through a couple of reasons which make sense, including the fact that it is not eligible for the Hugo, but then he gets to this:
And I'll be blunt here – I'd like to sell more copies of the book I Remember the Future and I imagine my publisher would like to as well. This Nebula nomination is a chance for us to spotlight the book one more time, and possibly to convince a reader who hasn't bought it yet to finally get it. If a reader is interested enough and the story is only available in the book, it's that much more likely we'll sell more copies of the book.
Well, no. I really don't think so. I haven't read any of Burstein's fiction and though this is a collection chock full of award nominated work, what I want to read right now is "I Remember the Future" because of the Nebula nomination. Folks who have never heard of him (like me) will be coming in cold and have a chance for that story to be our first experience - one which could lead to sales.
I want Apex to sell more copies so they can keep publishing good stuff (and I did purchase Jennifer Pelland's collection from them last year), but I am deeply skeptical that withholding the story from public consumption during the awards period would really increase sales any more than giving people the chance to discover the story would.
I get that the obvious benefits for Burstein are limited: posting the story online will not lead to a Hugo nomination as it is ineligible. He's not going to get paid for the story again (most likely, but depending on what the electronic rights are for it, maybe he will - shoot, Ill pay him $20 if he'll let me reprint it here, but that's just about all I can afford and I'm sure he can net much better rates to sell a reprint elsewhere).
But, until this year, posting Nebula stories online could never lead to a Hugo nomination. The eligibility has been wonky in the past and there wasn't a Hugo benefit.
So, why do it?
I think it's a chance to reach an audience who don't have access to all the magazines and may not have discovered the writer via the Apex book or his (or her) website to check out a sampler.
The Nebula ballot is relevant right now, and this is a several month opportunity to reach new readers and maybe make some sales.
I'm not going to buy the book just because it has a single story nominated story I haven't read yet. But if I discovered the story due to its nomination and if I thought it was fantastic, I might.
I don't think I'm necessarily alone in that.